The Movember Foundation, a global men’s charity, has launched a series of ads to help prevent male suicide. The name of the month-long campaign is called Unmute–Ask Him and it has men explaining tips for fishing, BBQing, and fixing a flat tire. Once you unmute the sound, the male explaining the tips tells a different story. He tells the viewer how he’s feeling and that things aren’t going well at home.
The campaign comes three days before World Suicide Prevention Day-on September 10- and it encourages family members to really listen to what the men in their life are saying and if they are hiding their feelings.
It’s an ingenious campaign that I hope inspires people to truly listen to the men in their lives and help them get the help they need.